Redsquid’s Social Tips: Using Social Media to Boost Business
Love it or hate it, social media has become an intrinsic part of modern society. Having a company presence on social media may not seem like a big deal, but it’s now considered by many to be the standard. A large amount of today’s business is done via social media; back in 2014, it was reported that around 46% of customers went through social media to make purchases.
If you haven’t made the step into social media yet, then it’s never too late to dive in! I’m here to help you get started; how it can help your grow business, which sites work best and how to harness their maximum potential.
How Can Social Media Help Grow My Business?
Social media is the cornerstone of any inbound marketing strategy. It’s a more open-ended, flexible and accessible way for your customers to communicate with you. Social media allows your company to become so much more than a platform to perform business with; it makes your website more internet searchable (SEO), makes your company appear active and attractive to potential customers, and helps you develop a good idea of what your business’s target demographic is. Good use of social media makes people want to approach your business; but what is good social media?
How Do I Start With Social Media?
Firstly, you’re going to need a website; it’s not a necessity, but if you really want to benefit from using social media, you’ll need to have one. If you haven’t already set one up, we have oodles of helpful guides designed to inform and instruct. You’re going to want to make sure it’s looking good, as all your social media sites are going to be linking to it. We highly recommend using a WordPress website, as not only is it very easy to use but it also works very well with all social media platforms.
Secondly, you’re going to need to identify what kind of online brand or personality you want to project. Who do you want your social media sites to attract? Think about who your current customers are, and what your target audience is; do you deal in business management? Or is your company retail based? This will help determine what kind of content you’ll be distributing on your social media channels, and consequently, what your online personality will be like. So do some research; what are your competitors doing with their social media? How can you improve or stand-out from the crowd?
Where Do I Start With Social Media?
There are so many social media sites out there, that it can be rather overwhelming. But there are better channels than others, especially for corporate use. Here I’ll briefly skim through the major social media players, and how they’re best used.
A Facebook company page is a must for any business, regardless of what industry they’re operating in. It’s possibly the most versatile, and therefore the most useful, of all social media sites. Create your own company page, make sure you provide your company details and a link to your website, and populate it with content; everything from short paragraphs, to links, to videos. Post something on your page often, and if it gets comments, be sure to reply to them; audience interaction is the name of the game here.
Twitter is both the best and worst of all social media channels; best, because you can reach the largest amount of people at once, and worst, because you’re trying to reach the largest amount of people at once. Attempting to gain traction on twitter is like throwing a small net over a very large ocean; you’re only going to catch a few fish. But make a profile, provide company details and ‘tweet’ often. You’ve only got 140 characters to use, so make them count; try including other twitter ‘handles’ (user names) and trending #hashtags.
The social media site for businesses, so if you work in B2B, it really is a must have. Create a company page and fill it with professional but engaging content. Links to corporate blogs work well here, so if you want to show off a new product or endorse your services, then Linkedin is the place to share it. The option to ‘connect’ with other members, develop links between yourself and other possible contacts, and target specific industry groups, makes it a great place to broaden your professional contacts. But primarily, Linkedin is a platform designed to attract talent to your company; so any new job openings should be posted right here.
There are many other social media platforms for you to explore, but finding the few that work for your business and sticking to them is definitely the way to go. So get out there, and make your business social!